‘If the search engine robots can’t tell from your site what you do, they can’t share it with the world,’ (Ryan and Graham, 2014, p. 146).
Jones (2013, p.20) stated that, ‘Search-engine optimization, or SEO, is the process of setting up your website so that it ranks well for particular keywords within the organic search results of major search engines’.
In order to drive visitors to a website, the site must contain keywords that customers are searching for in order for the website to rank well within search engines. A high search engine ranking will increase visibility and the likelihood of the site being visited. A website that does not implement SEO techniques will effectively render the website invisible.
So how can we better understand what a customer may be searching for?
keyword generator – https://ubersuggest.io/
Jones, K.B. (2013) Search engine optimization: Your visual blueprint for effective Internet marketing. 3rd edn. New York: Visual.
Ryan, K. and Graham, R. (2014) Taking down Goliath: Digital marketing strategies for beating competitors with 100 times your spending power: 2014. United Kingdom: Palgrave Macmillan.